Watch theroomthink.

A control room for physical brand experiences. A queryable graph of every person, zone, and dwell in your activation. Replayable. Askable. Deliverable.

Real-time detection in your browser. See it live.

LIVE · 21:14:08
People now
14
Avg dwell
4m 23s
Triggers
2,186
digital twin · pavilion no. 7
P-216 looked at Bottle Wall · 7sview full log
1,287
Visitors today
+18%
6m 50s
Avg lounge dwell
+12%
62%
Mirror → RFID
+24%
4.2×
ROI per dollar
+68%

Three surfaces.One platform.

During the activation, the system captures zone entries, dwell times, and movement as structured events. Those events feed a live operator view, a 3D replay, and a client report — all from the same graph.

Capture

The room as live telemetry.

Real-time on-device detection in your browser today; OpenCV + YOLOv8 + ByteTrack in production. Faces never persist. Visitors are anonymous, session-scoped IDs.

Live dashboard
Twin

A 3D replay of every minute.

Anonymous avatars walking a scale model of the activation. Scrub the timeline. Fly the camera. Isolate a zone. The client sees what happened, not just numbers.

Open the twin
Ask

Plain-English. Real answers.

Claude or GPT-4o translates the client's question into a Cypher query against the spatial graph. Answers come back in seconds, with charts and a highlighted subgraph. No analyst required.

Ask the room

Capture, structure,and query.

Detection emits structured events during the activation. Events accumulate in a session-scoped spatial graph. Downstream consumers — the live view, the 3D twin, and the report — read from that graph independently and in real time.

01

Capture

Zone entries, dwell events, and movement paths are emitted from the perception layer as structured events.

02

Structure

Events are written to a session graph. Every person, zone, and interaction becomes a queryable node.

03

Visualise

The graph drives a live operator dashboard and a scrubbable 3D replay. Both surfaces read from the same store.

04

Query

Ask plain-English questions. The system translates them to graph queries and returns answers with charts.

No faces.
No re-identification.
Local by default.

Frames are processed on-device. Raw video auto-purges in minutes; only the structured graph survives. Person IDs reset per session — we never link a visitor to themselves across days, cameras or activations.

GDPR / CCPA / UK DPA-aware by construction. Per-pixel masking available for sensitive surfaces.

Local-first perception
Anonymous session IDs
Auto-delete raw video
No biometric storage
Per-zone opt-out masking
Avatar replay (not video)
No facial recognition
No cross-session linking

Per activation.Built for agency calendars.

A live dashboard, a 3D replay, and a client report — delivered as a measurement line item on any activation.

Booth
$5,800
per 3-day activation
  • Single camera kit (laptop + USB cam)
  • Live counter, zones, heatmap
  • Branded PDF report (24h delivery)
  • 30-day data retention
Most popular
Pavilion
$14,500
per activation
  • Up to 4 cameras + sensor fusion
  • 3D digital twin replay
  • Ask the Room — unlimited queries
  • 2 custom agent rules
  • Sponsor exposure measurement
  • 90-day retention + raw export
Campaign
Custom
multi-city · season-long
  • Multi-venue, multi-city deployments
  • Cross-activation benchmarking
  • White-labeled client portal
  • Dedicated success + onsite support
  • On-prem or VPC delivery